Using Big Data - Examples from IBM

IBM just released a few announcements related to Big Data. Namely, the use of big data and analytics to better understand and target customers. The announcements (and the infographic below) provide some interesting, real-world examples of using data to make decisions on not only marketing but also operations.

The press releases can be found here and here.

This post was written as part of the IBM for Midsize Business program, which provides midsize businesses with the tools, expertise and solutions they need to become engines of a smarter planet. I’ve been compensated to contribute to this program, but the opinions expressed in this post are my own and