Profits & Morality

I’ve been reading Ricardo Semler‘s phenomenal book “The Seven Day Weekend” and just ran across this quote:

Cash on hand, revenue, and profits are wonderful indeed, but say precious little if taken on their own. …. Profits must be judged as moral or immoral by how they are earned and how they are disposed.
– Ricardo Semler, “The Seven Day Weekend”, Page 108-109.

What a refreshing statement to hear these days.

[tags] Ricardo Semler, Profits, Morality [/tags]

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